Ignite Labs · Holiday 2026

Black Friday to New Year

Five deals, one calendar, from Nov 24 to Jan 2. Built from your own store numbers and the Halloween sale. Every price here is a suggestion. You set the final numbers.

Prepared by Six20AM for Scott at Ignite Labs · November 12, 2026

5deals across four holidays

11emails to your 325 customers

15Instagram posts, plus stories

Where we start

What your store tells us

$158 average orderAbout 4 orders a day since August. The Black Friday tiers are set just above this, so people add one more item.

Halloween brought $1,6058 orders used SPOOKY in two days, at about $200 each. It worked. A bigger, longer sale should do more.

76 repeat buyersYour best customers. They get Black Friday a day early.

150 lapsed buyersNo order in 60 days or more. The New Year deal is just for them.

The deals

Five deals in four seasons

Black Friday

Nov 26 to Nov 29

Spend more, save more

10% offorders $150 and up

15% offorders $250 and up

20% offorders $400 and up

Free shipping all weekend. Runs Friday 8 AM to Sunday 11:59 PM Pacific.

BLACK10BLACK15BLACK20

Early access for repeat buyers

Your 76 repeat buyers get the same codes on Thanksgiving morning, one day before everyone else. It costs nothing extra and thanks your best customers.

Thursday Nov 26, 8 AM · repeat buyers only

Cyber Monday

Nov 30 to Dec 1

A free Ignite hat or tee on orders over $200

A new reason to buy, not the same 10% again. Your gear goes out on more customers too. You add the gift to each order over $200 when you pack it. At about 5 orders a day, that takes a few minutes.

Monday 8 AM to Tuesday 11:59 PM Pacific · everyone

Christmas

Dec 3 to Dec 21

Buy a $100 gift card, get $20 for January

The bonus is a one-time code that works Jan 1 to Jan 31. That brings sales into the slow weeks after the holidays.

The Ignite gift bundle

Snapback, tee and travel case together. Free shipping on every order until your last ship-by date for Christmas.

Everyone

New Year

Dec 30 to Jan 2

15% off to welcome lapsed customers back

Sent only to the 150 people who have not ordered in 60 days or more. Everyone else pays full price, so the discount goes where it brings someone back.

WELCOMEBACK15

Wednesday 8 AM to Saturday 11:59 PM Pacific · lapsed buyers only

The calendar

Every email and post

Emails go out at 8 AM Pacific unless a time is shown. People who already bought are taken off the last-call emails.

Date	Type	What it says
Mon Nov 23	Post	Black Friday dates are coming
Tue Nov 24	Email	Black Friday tiers and dates
Wed Nov 25	Post	The three tiers in one picture
Thu Nov 26	Email	Early access for repeat buyers
Fri Nov 27	Email Post	Black Friday is live
Sat Nov 28	Post	Packing orders, behind the scenes
Sun Nov 29	Email 6 PM Post	Last hours of Black Friday
Mon Nov 30	Email Post	Cyber Monday free hat or tee
Tue Dec 1	Email 6 PM Post	Cyber Monday last call
Thu Dec 3	Email Post	Gift card bonus and gift bundle
Mon Dec 7	Post	Ignite gear, worn
Your date	Email Post	Order by this day for Christmas delivery
Mon Dec 14	Post	The team and the packing room
Fri Dec 18	Post	Last days to ship
Mon Dec 21	Email Post	A gift card is the last-minute gift
Wed Dec 30	Email	Welcome-back code for lapsed buyers
Thu Dec 31	Post	Thank you for 2026
Fri Jan 1	Post	Happy New Year
Sat Jan 2	Email	Last day of the welcome-back code

Keeping you safe

How we keep it clean

No emails or posts talk about effects, results or how to use a product. Facts, dates, prices and codes only.
Free gifts are Ignite gear. We never give away BAC water, pens or needles with an order, since the FDA has cited that pairing in its warning letters.
Instagram shows the brand, sale dates, codes, gift cards and gear. No vials or prices on posts, so the account is not flagged.
Every email has your address, an unsubscribe link and the advertisement line the law asks for.
You see and approve every email and post before it is scheduled.

What we need from you

Seven quick answers

The deals. Keep, change or cut each of the five, and the discount levels.
Your Christmas ship-by date and the carrier you use.
Hats and tees. How many you have, and which sizes.
The gift card. Does it arrive by email right away, or ship?
Partner codes. Should sale codes work with codes like FUNKYCOLD? We suggest one code per order.
Instagram. Will you post, or connect the account so we can schedule them?
The list. Anyone you want left off these emails.

Nov 18Your answers

Nov 20Black Friday emails and posts to you

Nov 23Codes set, sends scheduled

Dec 1Christmas pieces to you

Dec 23New Year pieces to you

Reply to our email with your answers. Short answers are fine.